What is behind the WPH websites?
Behind every hotel website, there is a story. Each website is unique and has its own particular details.
Have you ever wondered how to organise the work to develop a hotel website? We tell you how we do it.
Behind every hotel website, there is a story. Each website is unique and has its own particular details.
Have you ever wondered how to organise the work to develop a hotel website? We tell you how we do it.
It is curious that we are in 2018 and everyone is talking about artificial intelligence, machine learning and block-chain, while most hotels are still validating cards by hand or sending the same emails over and over again, also manually, or exporting contacts to excel.In this post we review how we can use technology to improve the day-to-day running of your hotel, automating repetitive tasks, avoiding mistakes and oversights, and maximising the opportunities for direct contact with your customers.
When publishing a post on social networks you must take into account the strategies that will help you develop a consistent feed. We must study what kind of image we want to give to our brand, in order to get quality traffic that interacts with our content and ends up making a direct booking.
Follow these steps to create a good social media strategy for your hotel.
With a simple widget that is not connected to any API and does not even track conversions in the engine, will you increase conversion by 40%?
Why do we believe that a widget can be very useful, while we have a website with design and usability problems or that doesn't convey anything? Or a bland engine that hasn't been improved in ages, doesn't use CRO techniques or whose subliminal persuasion messages are non-existent or wrong (e.g. sense of urgency in green and positive reinforcement in red -the opposite of what it should be-).
It is very important to give customers a good first impression of the hotel as it will determine their opinion of the site and influence them to return to the accommodation. The same goes for a hotel website, it is essential that visitors to your website have a good impression the first time they browse it, feel comfortable booking there and repeat.
This is why it is very important that your hotel's website is visually attractive, easy to use and with truthful and quality content. This will make users feel more comfortable browsing it.
If your hotel has a website with a high conversion rate, chances are that you are running AdWords campaigns, especially for your hotel name. With these campaigns you will get a significant increase in traffic to your website and, therefore, the number of direct bookings will increase, and you will prevent Booking.com and other OTAs from capturing traffic that belongs to your website. So far, so good.
But what does this cost your hotel, does your provider charge you a higher commission for AdWords bookings, 8%, 10%? In this post I will explain why you should not accept these "draconian" conditions.
When a user searches for the name of a hotel on Google, the first results that appear are ads from OTAs such as Booking.com, which receive the most clicks, while organic results from hotel websites are left behind in lower positions.
To get more users to come to your hotel website and book, your website has to be the first to appear, and the only way to do this is through Google AdWords.
When looking for accommodation, customers will be more attracted if your hotel website offers more possibilities than the OTAs. Many websites only offer the option to book a hotel room.
Instead, with our booking engine you can add value to your bookings by creating complete room-inclusiveexperiences.
When it comes to pricing a hotel room, flat or villa, different factors such as quality, season and the benefits of the accommodation need to be taken into account. But these factors do not take into account the user's experience and psychology, which are the most important when it comes to getting direct bookings.
We explain the pricing strategies that will help you convince the user to book on your website.
Lotelito a revealing hotel in Valencia.
Lotelito is a charming hotel located in the centre of Valencia and belongs to the Valencia Flats group.
