Blog

Case study: Canabay Hotels

Xavier Pallicer , September 20, 2018

Canabay Hotels defines itself as a hotel startup: it is developing a new concept of accommodation in Punta Cana, under the slogan "Feel At Home".

For us it has been an immense pleasure and a great honour to have their trust in us for the development of their web project. From the beginning we knew it was going to be a demanding challenge, and we have approached it with great enthusiasm, as we are certain that a great client brings much more to our company than we do to them.

Keys to a correct digital marketing strategy for hotels

Xavier Pallicer , September 1, 2018

As a digital marketing agency for hotels, our first job is to advise our clients so that we can get the most out of the available budget.

Digital marketing can be cost-effective as long as we can segment the audience well and get a good return. Otherwise, it can be a huge cost with a very low return.

As a partner, our interest is that our client gets the best possible results from their budget, even if that means investing their money in other types of offline marketing actions such as public relations, billboards or outdoor advertising.

Our approach is always goal-oriented, always measuring the return on actions, and with the utmost respect for the client's resources.

5 reasons why it is important to create a blog on your hotel website

Xavier Pallicer , August 28, 2018

If you want your hotel website to get more visibility, more traffic and even increase direct bookings, one of the most effective ways is to add a blog. In this space, you can contribute new and interesting content related to the hotel. You will attract more visitors and improve conversions.

Find out the 5 reasons why your hotel website should include a blog:

Success story: Mirabò de Valldemossa

Xavier Pallicer , August 23, 2018

A charming boutique hotel in Valldemossa.

A few months ago we worked on the Mirabò de Valldemossa website together with our partners alma Tourism Consulting. This rural boutique hotel with a long history is located in Valldemossa, Mallorca, and has belonged to the same family since 1989. The finca has been passed down from generation to generation to become the charming hotel it is today.

CloudHotelier & YieldPlanet: the perfect combination for the success of your hotel

Xavier Pallicer , August 16, 2018

We are pleased to announce that we are integrating with the most advanced and competitive channel manager on the market: YieldPlanet!

With this new integration, YieldPlanet customers will be able to take full advantage of our tools, both our high-conversion booking engine websites and our new CloudHotelier PMS management system.

Payment platforms, are you using the right one for your website?

Xavier Pallicer , August 3, 2018

One of the most important features of an accommodation website is the choice of payment platform. Which method is the most suitable for customers to book on your hotel website?

We explain the most used and effective ways to obtain direct bookings so that you can find the one that best suits your accommodation.

What is behind the WPH websites?

Xavier Pallicer , August 1, 2018

Behind every hotel website, there is a story. Each website is unique and has its own particular details.

Have you ever wondered how to organise the work to develop a hotel website? We tell you how we do it.

Automating routine tasks to streamline management and prevent errors

Xavier Pallicer , July 24, 2018

It is curious that we are in 2018 and everyone is talking about artificial intelligence, machine learning and block-chain, while most hotels are still validating cards by hand or sending the same emails over and over again, also manually, or exporting contacts to excel.In this post we review how we can use technology to improve the day-to-day running of your hotel, automating repetitive tasks, avoiding mistakes and oversights, and maximising the opportunities for direct contact with your customers.

How to use social media to get more direct bookings

Xavier Pallicer , July 18, 2018

When publishing a post on social networks you must take into account the strategies that will help you develop a consistent feed. We must study what kind of image we want to give to our brand, in order to get quality traffic that interacts with our content and ends up making a direct booking.

Follow these steps to create a good social media strategy for your hotel.

Increase your direct bookings... with a widget? Check-in online... with an app? WTF?

Xavier Pallicer , July 12, 2018

With a simple widget that is not connected to any API and does not even track conversions in the engine, will you increase conversion by 40%?

Why do we believe that a widget can be very useful, while we have a website with design and usability problems or that doesn't convey anything? Or a bland engine that hasn't been improved in ages, doesn't use CRO techniques or whose subliminal persuasion messages are non-existent or wrong (e.g. sense of urgency in green and positive reinforcement in red -the opposite of what it should be-).