If a few days ago we explained this new way of approaching marketing campaigns in hotels, now it's time to bring the theory down to earth with some ideas and even examples from some of our clients.

Keep these concepts if you don't know them yet, they are the key to the new marketing for your hotel. Experiences and stories are gaining strength against the aggressiveness of traditional advertising.

Many hoteliers are already opting for the digitalisation of their business management. It is essential to have a cloud-native PMS in order not to be left behind in the recovery of the sector after the pandemic. That is why we remind you here of the advantages of having an operation based on new technologies.

The Ministry of Economic Affairs and Digital Transformation is launching this interesting initiative aimed at SMEs and the self-employed with subsidies for the implementation of digital solutions.

A list of the best films of the year, the series you can't miss in 2022, the best books I read during my last confinement, the 5 best PMS on the market... Lists have definitely become fashionable. At GuestPro we are not going to be less and here we present you our personal list of one thing that never goes out of fashion: resolutions for the new year.

Set Hotels is a clear example of a successful case of technological migration. This family-run hotel chain with a Menorcan essence has more than 50 years of history and has seen how its business has grown carefully, with hard work and commitment, and also in a sustainable way.

The post-pandemic era is drawing a new normality open to all kinds of predictions. The hotel sector is no stranger to these constant changes that are forcing companies to adapt their businesses quickly to meet the new needs of their customers.

This is a post dedicated to those hoteliers who are in the process of digitising their business, who may already have their own booking engine and channel manager, but have not yet dared to change the heart of their hotel, their PMS. If you are in this situation... keep reading!

Improving revenues is possible thanks to a good revenue management strategy, but despite this objective fact, we still observe that not many hotels are implementing it.

This new feature will allow hotels to boost their visibility in destination searches: the winner of the bid is placed directly on the second position of the first page of results with the Ad tag; this will differentiate it from Promoted, which is used for hotels participating in booster programmes.