We present the website of the hotel Sa Franquesa Nova, our most recent project in collaboration with alma Tourism Consulting. Sa Franquesa Nova is a romantic 4-star rural hotel located on the island of Mallorca, (in the plain of Bonany, near Manacor), on a large estate away from the hustle and bustle that attracts many tourists from all over the world.
CloudHotelier PMS is the first PMS that allows scanning and OCR reading of documents with a simple webcam. Scan ID cards, passports and other identity documents in less than a second and directly from the browser.
After years of experience in the sector dedicated exclusively to direct sales through the website, in 2018 we are developing CloudHotelier PMS, an all-in-one management software, 100% in the cloud. CloudHotelier PMS is the first new generation system developed entirely in our country.
CloudHotelier PMS does not require installation or servers, it can be accessed through a web browser from any device connected to the internet: computer, mobile or tablet. Our PMS is a new generation system, an integrated system, or "all in one": PMS, channel manager and CRM with email automation. All this in a single web application, carefully designed and with excellent usability.
When setting up a hotel website, it is necessary to take into account what the client is looking for, what their interests are and how we are going to get them to stay on the website and book.
For this reason, for a hotel website to work, it is essential to incorporate the following text sections that will help us to present all the qualities of the hotel.
A few months ago alma Tourism Consulting contacted us to develop a new website for Hotel Llenaire.
Our brief was to develop a new website in a minimalist style that would emphasise the photographs of the accommodation and its spacious grounds and capture the reality of the hotel.
The topic of metasearch engines is a recurring one, especially because of their constant presence in the media. I have spoken about them before, and my opinion is that they should be viewed with suspicion. The way they are treated in the media, with their desperate promotion among hotels, makes me even more suspicious.In this post, I wanted to "translate" an article that has recently appeared, again, with Mirai and Trivago hand in hand.
In my opinion, what Ayre Hoteles and Mirai should do is to invest in technology within their website and their engine, however, their strategy is to delegate their "direct" marketing to a third party(Trivago). Here are the comments I made to a client about this article published in Tecnohotel:
https://www.tecnohotelnews.com/2018/03/ayre-hoteles-trivago-express-booking
Here is my translation!
Join our team as revenue-manager & customer success
We are looking for a professional with knowledge of extranets (Booking.com, SiteMinder, etc.) and hotel management systems for the position of revenue-manager & customer success.
Your functions will be to assist our clients in the initial set-up of our tools, configuration of the integrations with the client's different channels, etc. You will also be in charge of customer follow-up and conducting demos, in person or via internet.
On Thursday we presented our new product, CloudHotelier PMS + CRM. It is a management system for accommodation companies, which allows hoteliers to manage their bookings and customers on a single platform.
The presentation took place at the Centre Bit in Menorca where we have our headquarters. It was attended by all types of hotels that will be able to benefit from this new management tool very soon.
CloudHotelier PMS +CRM is up and running, discover all it has to offer.
Can you imagine being able to manage reservations and clients from a single platform?
Or being able to send an email to your clients on the day of their arrival at the hotel, automatically and completely personalised?
Would you like to be able to send a quote and schedule reminders easily? Can you imagine being able to do it just once and have the system run on autopilot for everyone else?
CloudHotelier PMS +CRM is this and much more!
In the hotel sector, we often see how self-styled "SEO consultants" lead hotels to make real mistakes with their online marketing budgets.
Often, these professionals are more interested in selling their own services than in advising the hotel correctly. Either out of ignorance, or out of interest (or both), the hotel ends up investing resources in useless actions or with a very low return on investment.
In this post I want to highlight some aspects of SEO and other online marketing techniques when applied to a hotel website, and the low impact of these actions, as opposed to the most important factor for a hotel website, conversion.
