The first step in using Google PageSpeed correctly is not to become obsessed with negative results. We have already told you that Google's penalties on websites are not always relevant for a hotel website as it does not take into account your needs.

Balance between speed and design

Hotel websites load a lot of photos with several JavaScript files for the booking engine to work. The "bugs" that appear when using the PageSpeed tool are absolutely minor. Even if Google lowers the score for photo content, the photos are not relevant enough to affect the loading speed.

This happens when Google considers that there is a 500K photo that could be displayed with 499K, and penalises the user several points for each image. This penalty is only due to a few bits that represent less than 1% of the total web load.

Perhaps it is time to stop and think about the interests behind this trend, who benefits from it, and whether or not it is good for hotels. Are we in a sweet dream, or on the verge of a horror movie?

CRO (Conversion Rate Optimisation) is a set of techniques and methodologies that we can apply to a website to increase the percentage of visits that end up making a direct booking, that is, to increase the conversion rate.

The average conversion rate of ecommerce in Spain is 1%. This figure can be extended to hotel websites, which are nothing more than a special type of online shop.

Its new website, together with the replacement of the previous booking system, and the online marketing actions we are carrying out, have helped the chain to boost its results during 2017.

Elegant follows the requirements of the CRO index to ensure that our users get the maximum possible conversions. Check out our new template.

On some occasions, such as new hotel openings or niche hotels, your hotel needs to be known to the public. For this, one of the best channels is advertising on social networks, the problem: the low interest and the very low click rate that display ads have.

In short, it is about promoting a blog article with paid advertising, in order to make the hotel known in a much more subtle way. This type of advertising is much more interesting for users, as the article develops a topic with which they can identify and which is related to the hotel.

CRO (Conversion Rate Optimisation) is a set of techniques and methodologies that we apply to a website to increase conversion, i.e. the percentage of visitors who make direct bookings.

When a client tells us, at the height of the peak season, that 80% of his occupancy comes from direct bookings, we have no choice but to congratulate him and ourselves for the good work we have done.

Urban follows the requirements of the CRO index to ensure that our users get as many conversions as possible. Check out our new template.