Some basic notions about revenue management necessary for your hotel's success
Improving revenues is possible thanks to a good revenue management strategy, but despite this objective fact, we still observe that not many hotels are implementing it.
Booking incorporates a new marketing tool on its platform, a programme that now allows hotels to bid on a CPC (cost per click) model along the lines of Google Ads.
This new feature will allow hotels to boost their visibility in destination searches: the winner of the bid is placed directly on the second position of the first page of results with the Ad tag; this will differentiate it from Promoted, which is used for hotels participating in booster programmes.
Ideas for optimising revenue at Christmas
Take advantage of the Christmas period to generate income and maximise revenue, here are some tips that will boost your sales during these weeks.
Successful participation at the first HotelTech Summit Mallorca
Professionals from the hotel and technology sector share a day of debate and reflection on leadership, digitisation and new technologies.
A study carried out by SERGESTUR places us in the Top Technological Top of the Spanish tourism sector.
At GuestPro | Technology for disruptive hoteliers we believe in technological innovation as a driver to keep improving the hotel industry, that's why it is very important to be part of this group that leads in innovation every day.
GuestPro participates in the first meeting of this tour that brings together the best professionals in the sector.
Marketing, revenue and sales; three topics that every hotelier currently has on the table, were the ones that marked the first meeting of the Total Revenue Roadshow organised by the Incubadora Revenue platform.
We visited a sector that has a long way to go in terms of digitalisation and the application of new technologies.
GuestPro participates for the first time in the Spanish Campsites Congress to be held in Malaga on the 10th and 11th of November. Organised by the Spanish Federation of Campsites (FEEC), the congress will be attended by more than 200 companies that will analyse the evolution of the sector and discuss key issues such as DIGITALISATION, SUSTAINABILITY and ENERGY EFFICIENCY.
GuestPro sponsors the Total Revenue Roadshow - "We're hatching something...".
We will be present as official sponsors at the first stop of the tour organised by Incubadora Revenue in Palma de Mallorca on the 9th of November.
Hoteliers and technology companies discuss the sector's recovery
This time we have had the collaboration of Invat-tur ( Valencian Institute of Tourism Technologies) for the celebration of the 3rd edition of the HotelTech Summit 2021. A meeting in a tourist destination as important as Benidorm, which has allowed hoteliers and technology companies to talk about how digitisation is being key in the post-pandemic recovery of the hotel sector.
Hotel ideas for one of the most eagerly awaited campaigns of the year
This discount campaign arrives on time in November and is gaining more and more strength in all sectors. Our sector, the hotel industry, has also joined this worldwide trend that gives a boost to the economy just before the Christmas season.
