When it comes to pricing a hotel room, flat or villa, different factors such as quality, season and the benefits of the accommodation need to be taken into account. But these factors do not take into account the user's experience and psychology, which are the most important when it comes to getting direct bookings.
We explain the pricing strategies that will help you convince the user to book on your website.
Lotelito a revealing hotel in Valencia.
Lotelito is a charming hotel located in the centre of Valencia and belongs to the Valencia Flats group.
Last Thursday we celebrated Internet Day at the Centre Bit Menorca with various presentations on current trends and business networking. Our presentation focused on digital marketing for tourism companies.
Xavi Pallicer told us about the strategies we use to get the maximum benefit from marketing resources. In the case of tourism websites (hotels, flats, car rentals...), the same strategies as in other sectors cannot be applied, as there is a low frequency, high competition and very high intermediation.
Desktop, cloud or hybrid, why cloud-native is the future?
In the same way that Gmail has made it easier for users around the world to manage their email, or Google Drive allows them to collaborate easily and effectively with other members, cloud-native PMS systems are the next generation of hotel management systems.
We present the website of the hotel Sa Franquesa Nova, our most recent project in collaboration with alma Tourism Consulting. Sa Franquesa Nova is a romantic 4-star rural hotel located on the island of Mallorca, (in the plain of Bonany, near Manacor), on a large estate away from the hustle and bustle that attracts many tourists from all over the world.
CloudHotelier PMS is the first PMS that allows scanning and OCR reading of documents with a simple webcam. Scan ID cards, passports and other identity documents in less than a second and directly from the browser.
After years of experience in the sector dedicated exclusively to direct sales through the website, in 2018 we are developing CloudHotelier PMS, an all-in-one management software, 100% in the cloud. CloudHotelier PMS is the first new generation system developed entirely in our country.
CloudHotelier PMS does not require installation or servers, it can be accessed through a web browser from any device connected to the internet: computer, mobile or tablet. Our PMS is a new generation system, an integrated system, or "all in one": PMS, channel manager and CRM with email automation. All this in a single web application, carefully designed and with excellent usability.
When setting up a hotel website, it is necessary to take into account what the client is looking for, what their interests are and how we are going to get them to stay on the website and book.
For this reason, for a hotel website to work, it is essential to incorporate the following text sections that will help us to present all the qualities of the hotel.
A few months ago alma Tourism Consulting contacted us to develop a new website for Hotel Llenaire.
Our brief was to develop a new website in a minimalist style that would emphasise the photographs of the accommodation and its spacious grounds and capture the reality of the hotel.
The topic of metasearch engines is a recurring one, especially because of their constant presence in the media. I have spoken about them before, and my opinion is that they should be viewed with suspicion. The way they are treated in the media, with their desperate promotion among hotels, makes me even more suspicious.In this post, I wanted to "translate" an article that has recently appeared, again, with Mirai and Trivago hand in hand.
In my opinion, what Ayre Hoteles and Mirai should do is to invest in technology within their website and their engine, however, their strategy is to delegate their "direct" marketing to a third party(Trivago). Here are the comments I made to a client about this article published in Tecnohotel:
https://www.tecnohotelnews.com/2018/03/ayre-hoteles-trivago-express-booking
Here is my translation!
