Events such as Smart Camping 2025, in which we participated a few days ago, confirm this trend: the campsite is transforming into a smart ecosystem, where technology not only improves efficiency and operations, but also enriches the guest experience.

Our annual event reaches a new edition, bringing together professionals and references of the hotel sector to present the latest news of our platform and to reflect on the role of technology, innovation and authenticity in the tourism of the future.

GuestPro, as an ambassador company of the event, which was celebrating its second edition, participated in the table Hyper search engines: from SEO positioning to AI recommendations. Together with Cristian Fernández (Director of Hotel Gran Garbí), Sònia Molina (Director of HotelsDot by Septeo) and Jose María Ramon (CEO of Neobookings), they provided a realistic view of how AI is impacting hotel distribution.

We launched a new version of WebDesk as the technology foundation that will enable more hoteliers to overcome the "Booking.com pays" discount, one of the biggest challenges for marketing and direct sales today.

The latest news is now available: Upselling for GuestPro Direct (booking engine) customers.

The leading hotel chain in Menorca has been relying on our technology for more than a decade. The integration of GuestPro PMS closes this circle of trust and mutual learning.

More and more campsites are opting for our technology to manage their operations. Their interest in a hotel PMS that can be adapted to their needs gives us the opportunity to explore a market in continuous growth from which we can learn and improve.

These two areas, with a diverse and constantly evolving tourism offer, have become strategic areas for the expansion of our platform. More than 30 accommodations have opted for our technological solution with the aim of optimising their operations, automating processes and improving their guests' experience.

In an increasingly connected world, every customer interaction is an opportunity. That's why, at GuestPro, we take another step forward in the digital transformation of our clients by integrating with WiFi.PRO, one of the most complete guest WiFi network management platforms.

The season kicks off for another year and we are once again happy to accompany new clients in their respective openings. We have travelled to the Catalan coast for the start-up of three new clients who this year are opening their doors using GuestPro 's technology to improve their operations and efficiency in the management of their accommodations.