Divide (or segment) and you will win
The advantages of using segmentation well in mailing lists.
You have been managing a good customer mailing list for some time now. Basically you use it to confirm bookings or resolve queries, but little else. At most, you have sent them a Christmas greeting -hopefully not the typical one with dancing elves- and that's it.
But have you thought about what you can do with that big mailing list?
