6 key aspects to make your hotel's website attractive and effective

There is not a day that goes by that we don't go on the Internet and, consequently, that we don't visit a website, is there? In a context as technological and trendy as the one we live in, with so many tools at our fingertips, it is important not to lose sight of such an essential aspect (and so often forgotten by the hotel sector) as the image that a hotel offers through its website.

Advances that allow us to browse a website quickly and smoothly should not be at odds with style and design. If not, just ask Apple as the great benchmark in both aspects transferred to its products, shops, etc. For this reason, below we describe some of the recommendations necessary for the functionality of a hotel's website to improve both its performance and customer service:

Case study: Canabay Hotels

Canabay Hotels defines itself as a hotel startup: it is developing a new concept of accommodation in Punta Cana, under the slogan "Feel At Home".

For us it has been an immense pleasure and a great honour to have their trust in us for the development of their web project. From the beginning we knew it was going to be a demanding challenge, and we have approached it with great enthusiasm, as we are certain that a great client brings much more to our company than we do to them.

Keys to a correct digital marketing strategy for hotels

As a digital marketing agency for hotels, our first job is to advise our clients so that we can get the most out of the available budget.

Digital marketing can be cost-effective as long as we can segment the audience well and get a good return. Otherwise, it can be a huge cost with a very low return.

As a partner, our interest is that our client gets the best possible results from their budget, even if that means investing their money in other types of offline marketing actions such as public relations, billboards or outdoor advertising.

Our approach is always goal-oriented, always measuring the return on actions, and with the utmost respect for the client's resources.

5 reasons why it is important to create a blog on your hotel website

If you want your hotel website to get more visibility, more traffic and even increase direct bookings, one of the most effective ways is to add a blog. In this space, you can contribute new and interesting content related to the hotel. You will attract more visitors and improve conversions.

Find out the 5 reasons why your hotel website should include a blog:

Success story: Mirabò de Valldemossa

A charming boutique hotel in Valldemossa.

A few months ago we worked on the Mirabò de Valldemossa website together with our partners alma Tourism Consulting. This rural boutique hotel with a long history is located in Valldemossa, Mallorca, and has belonged to the same family since 1989. The finca has been passed down from generation to generation to become the charming hotel it is today.

Automating routine tasks to streamline management and prevent errors

It is curious that we are in 2018 and everyone is talking about artificial intelligence, machine learning and block-chain, while most hotels are still validating cards by hand or sending the same emails over and over again, also manually, or exporting contacts to excel.In this post we review how we can use technology to improve the day-to-day running of your hotel, automating repetitive tasks, avoiding mistakes and oversights, and maximising the opportunities for direct contact with your customers.

How to use social media to get more direct bookings

When publishing a post on social networks you must take into account the strategies that will help you develop a consistent feed. We must study what kind of image we want to give to our brand, in order to get quality traffic that interacts with our content and ends up making a direct booking.

Follow these steps to create a good social media strategy for your hotel.