Blog

Automating routine tasks to streamline management and prevent errors

Xavier Pallicer , July 24, 2018

It is curious that we are in 2018 and everyone is talking about artificial intelligence, machine learning and block-chain, while most hotels are still validating cards by hand or sending the same emails over and over again, also manually, or exporting contacts to excel.In this post we review how we can use technology to improve the day-to-day running of your hotel, automating repetitive tasks, avoiding mistakes and oversights, and maximising the opportunities for direct contact with your customers.

How to use social media to get more direct bookings

Xavier Pallicer , July 18, 2018

When publishing a post on social networks you must take into account the strategies that will help you develop a consistent feed. We must study what kind of image we want to give to our brand, in order to get quality traffic that interacts with our content and ends up making a direct booking.

Follow these steps to create a good social media strategy for your hotel.

Increase your direct bookings... with a widget? Check-in online... with an app? WTF?

Xavier Pallicer , July 12, 2018

With a simple widget that is not connected to any API and does not even track conversions in the engine, will you increase conversion by 40%?

Why do we believe that a widget can be very useful, while we have a website with design and usability problems or that doesn't convey anything? Or a bland engine that hasn't been improved in ages, doesn't use CRO techniques or whose subliminal persuasion messages are non-existent or wrong (e.g. sense of urgency in green and positive reinforcement in red -the opposite of what it should be-).

How to make your hotel website user-friendly

Xavier Pallicer , July 5, 2018

It is very important to give customers a good first impression of the hotel as it will determine their opinion of the site and influence them to return to the accommodation. The same goes for a hotel website, it is essential that visitors to your website have a good impression the first time they browse it, feel comfortable booking there and repeat.

This is why it is very important that your hotel's website is visually attractive, easy to use and with truthful and quality content. This will make users feel more comfortable browsing it.

Why you shouldn't pay more commission on AdWords bookings

Xavier Pallicer , July 1, 2018

If your hotel has a website with a high conversion rate, chances are that you are running AdWords campaigns, especially for your hotel name. With these campaigns you will get a significant increase in traffic to your website and, therefore, the number of direct bookings will increase, and you will prevent Booking.com and other OTAs from capturing traffic that belongs to your website. So far, so good.

But what does this cost your hotel, does your provider charge you a higher commission for AdWords bookings, 8%, 10%? In this post I will explain why you should not accept these "draconian" conditions.

Fighting OTAs, the advantages of using AdWords

Xavier Pallicer , June 29, 2018

When a user searches for the name of a hotel on Google, the first results that appear are ads from OTAs such as Booking.com, which receive the most clicks, while organic results from hotel websites are left behind in lower positions.

To get more users to come to your hotel website and book, your website has to be the first to appear, and the only way to do this is through Google AdWords.

Experiences: adding value to direct booking

Equipo de redacción GuestPro , June 7, 2018

When looking for accommodation, customers will be more attracted if your hotel website offers more possibilities than the OTAs. Many websites only offer the option to book a hotel room.

Instead, with our booking engine you can add value to your bookings by creating complete room-inclusiveexperiences.

Get more direct bookings with these five pricing strategies

Xavier Pallicer , May 28, 2018

When it comes to pricing a hotel room, flat or villa, different factors such as quality, season and the benefits of the accommodation need to be taken into account. But these factors do not take into account the user's experience and psychology, which are the most important when it comes to getting direct bookings.

We explain the pricing strategies that will help you convince the user to book on your website.

Success story: Lotelito Valencia

Xavier Pallicer , May 22, 2018

Lotelito a revealing hotel in Valencia.

Lotelito is a charming hotel located in the centre of Valencia and belongs to the Valencia Flats group.

Digital marketing presentation for tourism companies

Xavier Pallicer , May 18, 2018

Last Thursday we celebrated Internet Day at the Centre Bit Menorca with various presentations on current trends and business networking. Our presentation focused on digital marketing for tourism companies.

Xavi Pallicer told us about the strategies we use to get the maximum benefit from marketing resources. In the case of tourism websites (hotels, flats, car rentals...), the same strategies as in other sectors cannot be applied, as there is a low frequency, high competition and very high intermediation.